SOIGNEUR
ENGLIH:
This is a work of Lamona Bikes company, company dedicated to the manufacture and sale of fixie bicycles, as part of the creative process of our SOIGNEUR saddle.
PROBLEM:
Get to create a NEW bicycle saddle for the commercial model, Stylish and different from the other companies. But how do we get a unique character?
REFERENCES:
The saddle is one of the pieces that take care of the cyclist's comfort. An ergonomic and sophisticated piece. Its function is to help the cyclist overcome the greatest number of hours on top of the bicycle. The origin of Soigneur comes from the Tour de France, and references the person who helps the riders.
DESING, LOGOS:
For this occasion the Lamona logo changes radically. A resource of high competition cycling is used, one of the hardest and most impressive modalities: velodrome cycling. The O becomes a velicity track on this occasion.
The chosen logo is based on a clear and straight typography. The word is crossed by a straight line, playing with the idea of the velodrome. It is applied before assembly, so the line can be seen on the entire surface of the saddle.
SOIGNEUR
ESPAÑOL:
Este es un trabajo de la empresa Lamona Bikes, compañía dedicada a la fabricación y venta de bicicletas fixie (piñonfijo), como parte del proceso creativo de su sillín SOIGNEUR.
PROBLEMA:
Conseguir crear un sillín de bicicleta para el modelo comercial, con estilo y diferenciado de las empresas de la competencia. Pero como conseguimos dotar a este proyecto de un carácter único?
REFERENTES para una solución:
El sillín es una de las piezas que se encargan del confort del ciclista. Una pieza ergonomica y sofisticada. Su función es ayudar al ciclista a superar el mayor número de horas encima de la bicicleta. En el mundo del Tour de Francia ya existía una persona con funciones similares.
Trabajo realizado por Alvaro Casas Fernández, director de Arte de Lamona Bikes.
Photos:
Unplash.com
Simon-connellan
Robert-calin
Paolo-candelo
Creado en Madrid, Carabanchel.
® 2017
